KAYA FM 95.9 reflects the lives of the predominantly black, urban listener between the ages 25 - 49 living in Gauteng. The station broadcasts both music and talk, and this makes it unique from other ICASA approved licences. KAYA FM 95.9 launched in August 1997, and was one of the first new frequencies to be approved for private commercial radio. KAYA FM 95.9 broadcasts in English on the FM frequency signal 95. (Dot) 9, 24 hours a day, seven days a week. The current listenership stands at 560 000 per average day and 1, 450 000 for the past seven days. The music format offers a diverse and soulful mix of adult contemporary music to smoother sounds like R&B, World, Soul and Jazz.