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The station that plays “Music to Suit Your Every Mood”, Lite FM caters to a listener ship of both genders aged between 22 and 55. Research identifies this mature audience as likely to invest in a family, home, leisure, travel and career. Featuring an unparalleled ‘Today’s Hits, Yesterday’s Favourites’ music format, creative programming and a strong focus on listener interaction and participation, the station broadcasts 24 hours a day, 365 days of the year. Lite FM possess a band of smart, mature and dedicated on air personalities who incorporate an outstanding mix of lifestyle information, humor and listener interaction with the format’s smooth and easy sound.