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Radio Kerry was established in 1990. The station headquarters are in Tralee, the county town of Kerry, with additional studios in Killarney and Cahersiveen. Due to the nature of a local radio station’s audience profile it is necessary to cater for a variety of programming tastes. A typical Radio Kerry listener is aged between 25 – 65 and their main information requirements are current affairs, local news, sports, music, specialist speech programming and weather. Their music interests are very varied. For this reason Radio Kerry broadcasts a number of special interest music programmes nightly.