WITR (89.7 FM) is a student-run broadcast radio station in Henrietta, New York. The station is owned by the Rochester Institute of Technology. It is a college radio station. The station was assigned the WITR call letters by the Federal Communications Commission. It is located in the A-Level (basement) of the Student Alumni Union just past the ESPN Sports Zone. The station broadcasts all RIT Tigers men's ice hockey games as part of the RIT Sports Network. The former logo. In March 2010, the station unveiled a new logo and branding, changing from "Modern Music and More" to "The Pulse of Music".