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WRRM is an adult contemporary station located at 98.5 FM in Cincinnati, Ohio. The station is owned by Cumulus Media, which acquired the station from Susquehanna Radio Corporation. The station began as WAEF, a "beautiful music" station at 104.3 FM. The station applied to move down the dial to 98.5 in order to get a stronger signal. The station became WLQA after moving to 98.5, still with "beautiful music". The current call letters were adapted when the station transitioned to the current format.