WWWV is an Active Rock formatted broadcast radio station licensed to Charlottesville, Virginia, and serves Central Virginia and the Central Shenandoah Valley. WWWV is owned and operated by Saga Communications. The station had been WCHV-FM but changed to Album Rock in the early 70s, implementing an automated version of the Lee Abrams 'Superstars' format that included voice tracking from WCHV-AM personalities. Under Operations Manager Ed Owens, Rad Messick became 3WV's first program director and live personality/morning host in April 1978. WDVE's Phil Kirzyc later joined for evenings; Messick moved to afternoons and Greg Wells became the new morning host. Jim Huste, Ashley Allen, Dave Mitchell, and Steve Harris were also members of the late 70s 3WV airstaff.