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For over 30 years, Y101 has consistently programmed contemporary hit radio. Our strong listening audience is made up of loyal, active listeners and an increasing number of Internet savvy individuals. They are dedicated to their favorite contemporary artists and to the Y101 lineup. Y101 is a Contemporary Hit Radio (CHR) station. We play the hottest hits that has the broadest appeal. Y101’s audience is strongest in the 13-35 male and female groups, registering a high 84.3% dominance in the A, B, and C market. These groups are considered the “super consumers,” meaning individuals entering the peak of their buying power and developing their product loyalty and shopping habits. Our listeners consume a wide variety of goods and services.